As a general contractor, you rely on a regular stream of customers to keep busy. If your customer base dries up, you could find yourself in a tight spot. While you could rely on referrals, that probably isn’t going to be enough. Fortunately, there are some things you can do to improve the visibility of your business online that could help you catch the attention of more potential customers.
Gain a Social Media Following
Social media can be a great tool for increasing your visibility and gaining more exposure for your business. It gives you a chance to interact with consumers and put your ads directly in front of the types of people you want to attract as customers. Take the time to make your ads engaging and fun. The more consumers like what they see when they see your ads, the more likely they are to follow you on different platforms. That increases their exposure to your business and means that there’s a better chance that your business will be the one that comes to mind when they find themselves in need of your services.
List Your Business
If consumers don’t already have a contractor in mind that they want to use for a project, they’re likely to turn to search engines and different business listings to see what their options are. If your business isn’t already listed, that’s a pretty significant portion of business that you could be missing out on. There are lots of different places that you can list your business. Most of the top search results are businesses listed on Google Maps. There’s also Google My Business, Bing, Yelp, Facebook, and Apple Maps, just to name a few other options. Don’t forget to make sure you’re listed in directories that are more specific to your niche as well.
Write for Relevant Outlets
To increase your exposure, take a look at content marketing as well. For best results, write for outlets and platforms that are relevant to your business. Ideally, they should have a target audience similar to your own, or at least one that overlaps. You can write press releases about your business, guest posts on blogs, or submit news stories that are relevant to your business. This can help get the word out about your business. As a bonus, it allows you to build quality backlinks, which can boost your ranking on search engines.
Getting seen by potential customers can go a long way towards building your customer base as a general contractor. You can improve your visibility by gaining a social media following, listing your business in online directories, and writing for outlets that are relevant to the work you do. It’s not an overnight fix, but with time and dedication, your hard work can pay off.
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